Gyegi is an Asian-inspired fashion label created by Honie Haig. Honie, who is Korean, is an ex-graphic designer who has turned her attention to fashion and the distinctive shapes, eye-catching colours and patterns of the Gyegi range stay true to her designer roots. With such a decidedly non-mass-produced line of garments, Honie aims to inspire women to create their own unique look utilising the flexible ‘free-sized’ approach of Gyegi’s range. You can wear Gyegi however you like – Gyegi is very adaptable.

The label has attracted a loyal following after being stocked at Gyegi’s previous store in Brunswick for two years and at Design a Space’s three outlets (CBD, Chapel Street and now Fitzroy) for four years. Gyegi is made in South Korea in limited quantities and cuts a unique profile with its combination of vibrant colours, graceful feminine charm and ‘urban quirkiness’.